The mid-July in Pula brings a bunch of events with the most appreciated Film Festival. All apartments, rooms and holiday houses in Pula are booked for weeks in advance, and you`ll have a lots of difficulties in finding accommodation if you are looking for last minute in this beautiful Istrian town at the second half of July. Pula Film Festival has the longest tradition in the former Yugoslavia. It was launched in 1954 and has been the most important festival for the promotion of the Yugoslav film for a long time. It was called Yugoslav Film Festival. From 1954 onward, the festival has changed its name several times in an attempt to be determined according to the relevant public; from the Croatian Film Festival to the Croatian and European Film Festival. Having a rich international program today, Pula Film Festival is still a unique promotion of Croatian directors. As such, it marks the end and the beginning of a new film season. Interesting places for film screenings and a rich cultural content, with entertainment accompanying the event, are the main advantages of Pula Film Festival. Each year attracts more than 70,000 visitors. The most important events are held in the Arena, and the rest is held in 13 different locations near the center of Pula. The open-air cinema, the Venetian Castle, the cultural centers and libraries invite you to discover a different Pula, where 24 photographs per second alternate days. Pula is rich in joy at the discovery of life through the movie screen and out of it. There will be shown more than fifty national and international film productions in a week, with the inevitable program of exhibitions and conferences. In honor of Pula Film Festival, movie exhibitions last throughout the year due to the institution public Pula film festival in Valli Cinema, Pula.