August 5th is not just another summer day on the island of Brač – it is the day of Our Lady of the Snow - Bol feast day, when tradition, faith, and joy come together in full harmony. If you happen to book your accommodation in Bol during this time, you will notice the festive spirit from the early morning hours. The sun is blazing, the sea calm, cicadas are playing their relentless summer tune, and the scent of roasted lamb drifts through the narrow alleys and along the seafront. It is fjera – it is a feast day. A day remembered the way childhood is remembered – through customs, joy, and togetherness. Our Lady of the Snow - Bol feast day is an old Marian celebration rooted in a legend of a miraculous snowfall on a Roman hill in the 4th century, marking the site where the Basilica of Santa Maria Maggiore would be built. There is no snow in Bol that day – nor should there be – but the symbolism remains powerful: faith in miracles, in the impossible becoming possible, and in the beauty of unity. It is also Bol Municipality Day, Victory and Homeland Day, and Veterans Day – everything aligning to create a celebration where Bol truly comes alive. Young and old, together “za fjeru”, celebrate summer, life, and everything that connects them.
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